Fundamentals
Plain-English explainers on how AI chatbots actually work — RAG, embeddings, model selection, retrieval pipelines.
3 posts
- Apr 27, 2026 · 9 min
What is RAG? A Plain-English Guide to Retrieval-Augmented Generation for Marketers
Short answer: RAG (Retrieval-Augmented Generation) is the technique that lets a generic AI model — GPT-4, Claude, Gemini — answer questions about your specific…
- Apr 27, 2026 · 11 min
How AI Chatbots Actually Work: A Plain-English Architecture Guide (2026)
Short answer: A modern AI chatbot is six components stitched together: an ingestion pipeline that pulls in your content, an embedding model that turns each…
- Apr 27, 2026 · 10 min
Chatbot Training Data Strategy: What to Feed It, What to Skip, and How Often to Refresh
Short answer: A chatbot's quality is bounded by its training data. Feed it everything indiscriminately and it answers confidently from old marketing copy and…