- fundamentals · 9 min
What is RAG? A Plain-English Guide to Retrieval-Augmented Generation for Marketers
Short answer: RAG (Retrieval-Augmented Generation) is the technique that lets a generic AI model — GPT-4, Claude, Gemini — answer questions about your specific…
- fundamentals · 11 min
How AI Chatbots Actually Work: A Plain-English Architecture Guide (2026)
Short answer: A modern AI chatbot is six components stitched together: an ingestion pipeline that pulls in your content, an embedding model that turns each…
- fundamentals · 10 min
Chatbot Training Data Strategy: What to Feed It, What to Skip, and How Often to Refresh
Short answer: A chatbot's quality is bounded by its training data. Feed it everything indiscriminately and it answers confidently from old marketing copy and…
- performance · 10 min
Why AI Chatbots Hallucinate (and 7 Ways to Stop It)
Short answer: A chatbot hallucinates when the language model produces a fluent, confident answer that isn't actually supported by your content. It happens…